How this works
This site is for you if you want to:
You won’t find silver bullets here. But you will find lessons I’ve learned (often the hard way), tools that save time, and ideas that help you think, reset, and enjoy the work you do.
This site is part strategy lab, part soapbox, part therapy project. It’s chock-full of real-world problem-solving, fun aha moments, and practical tools to help marcomms pros do better work, earn trust, and make an impact.
Fill the Space
Break the bad habits that allow others to treat you like the college’s short-order marketing cook.
Build Your Own Toolbox
Learn the strategies, tactics, and tools that enable you to do work that matters.
Coach A High-Performing Team
Coach high performers to set and achieve their own goals (and help you achieve yours, too).
Plan and Manage Projects
Keep ahead of your projects to maintain your sanity, lead with more clarity, and kick the chaos to the curb.
My Pain = your gain
Been There, Done That
I started out as a one-person shop. I slowly built a rock star team by focusing on one goal: ensure the marketing function serves the institution. I did that by building on the incremental wins and learning from plenty of stumbles along the way.
I’m plugged into higher ed marcomms teams across the country. So there’s a good chance that if I haven’t lived it, I’m a zoom call away from someone who has.
Where you’ve seen me
Stories & Lessons
I’ve learned a few things over the years.
Read about some of my most profound experiences right here.
What They’re Saying
Words from players who know a thing or two in our line of work.
No one really teaches you how to be a manager. Being great at your job is one thing, but leading a team, especially a creative one, requires an entirely different skill set. That’s why Jeff’s insights were so valuable to me in my role as our campus’ marketing and communications lead.
DAVID STEIMAN, Director of Marketing, Pasadena City College
We all get to a point in our careers where we feel like we are on our own and don’t have the support of a mentor. Here is where Jeff comes to the rescue.
LUIS LANDEROS, Creative Director, Arizona Western College
Jeff has a rare ability to combine strategic thinking, deep higher-ed marketing expertise, and a genuine understanding of how to move people to act.
CHRIS RAPOZO, AVP Marketing Strategy, Stamats
Tools to Level Up
New Manager’s Playbook
Are you new to your marcomms manager role?
Are you looking to step into marcomms leadership?
Or are you an experienced marcomms manager who direly needs help figuring out how to right the ship?
Great. I’ll teach you the non-negotiables to be successful in this custom-tailored program.
Format
Module-based units, 3-hour workshop to a full day retreat.
Delivery
In-person small group or virtual options.
Modules
- Leading & Coaching Creative Teams
- Goal Setting & Professional Development
- Filling Your Space & Managing Organizational Relationships
- Using Marketing Strategies, Tactics & Tools
- Successfully Planning & Managing Projects
- Managing & Budgeting Resources
- Using & Building AI Tools to Leverage Your Output
GPTs that work for YOU
Be honest. Are you overwhelmed with all the AI tools out there?
Short on brain power or emotional energy for a deep dive into some AI rabbit hole?
Skip the hype and get comfortable making AI work for you.
Learn how to use and build tools you can actually use to crunch numbers, improve comms, streamline projects, and workshop your raw ideas into vetted strategies and tactics from someone who has walked in your shoes – and has the blisters to prove it!
Start Using Now
SMART Goal Builder – Set better goals for yourself and your team
Custom GPT Builder – Make your own custom GPTs
Custom Setup & Training
Custom RFP Builder – Think through what you need and write the doc to help you get it
Crisis Comms Plan Builder – Meet your worst-case scenario thought partner
Jeff Ebbing, Higher Ed Marketing Guy 