Level Up, Now
Learn to lead AND keep your sanity with skills you need to succeed
Practical tools for marcomms leaders operating inside real constraints.
Grow your judgment, communication, and leadership capacity without hype or shortcuts.
Every session is built by a pro who’s spent 30 years in marcomms roles building a one-person shop into a nimble small team and a former president of NCMPR.
No fluff. No theory detached from practice. No advice that ignores institutional politics, small teams, or limited budgets.
Each session is interactive, applied, and designed to leave participants with tools they can use on Monday.
Now Enrolling: Fall 2026
Level Up in Six Weeks
A 6-week working lab for marcomms leaders who are done executing other people’s priorities.
Most marcomms leaders aren’t stuck because the work is too hard. They’re stuck because the role was never designed to be strategic. The Accelerator is built around fixing that structure.
You bring real challenges from your institution. Together we work through a structured process to identify and tackle the challenge with the biggest impact and build a plan to move it forward.
Fall Cohort:
- 6 week workshop, then monthly check-ins
- Sept & October
- Max 4 participants
- Create real solutions to your real challenges
Goals That Actually Get S* Done (*Stuff)
Workshop: 60-90 min, includes activities
A practical system for focus, follow-through, and momentum
Most professionals don’t struggle with ambition. They struggle with focus that survives real workloads.
This interactive workshop helps participants set goals that work inside constraints, not outside them. Attendees build one realistic SMART goal, create a simple weekly tracking system, and leave with a repeatable framework for maintaining momentum in high-demand environments.
Participants leave with:
- One completed SMART goal
- A simple weekly tracking system
- A practical accountability structure
- A framework they can reuse year after year
If you don’t decide what you’re optimizing for, something else will decide for you.
Format: Individual or team workshops
Ideal for: Marketing teams, small shops, higher ed marcomms, non-profit, service and hospitality industry professionals, and professionals operating in fast-moving environments. Can be paired with other workshops to make a half- or full-day training itinerary.
New Manager’s Playbook
Workshop: half-day, includes activities
A Intensive for Emerging Leaders
Most new managers are promoted for competence, not leadership training. Then they’re expected to give feedback, delegate effectively, manage expectations, and build trust without a playbook.
This session gives them one.
Over three hours, participants work through practical leadership scenarios, feedback frameworks, delegation tools, and credibility-building habits designed for real workplaces.
Participants leave with:
- A structured leadership framework they can apply immediately
- Role-specific SMART leadership goals tied to communication, delegation, and accountability
- A practical 90-day action plan to implement those goals
- A simple progress-tracking structure to reinforce new habits
- A detailed resource guide for continued development
This is not a motivational talk. It’s working time.
Format: Interactive workshop delivered onsite or via Zoom, by arrangement
Ideal for: First-time managers, team leads, emerging leaders, and professionals stepping into supervisory roles
Do the Right Work to Do the Work Right
Workshop: 90-120 min, includes activities
Built around the Strategic Marketing Intelligence Loop: signals into decisions, decisions into action, action into learning.
Participants leave with:
- A simple intake and triage tool that gets used before work starts instead of after
- An approach for how to prioritize workload and projects and how to successfully move work off your plate
- A lightweight way to track 1-3 signals instead of drowning in metrics
They’ll apply the tools against a real intake scenario and choose their own signals during the session. They leave with a framework for diagnosing a request before executing it, and language for pushing back on the low priority requests that reads as professional judgment, not resistance.
Format: Interactive workshop delivered onsite or via Zoom, by arrangement
Ideal for: Managers and teams looking to align their efforts with skills to improve efficiency and productivity. Can be paired with other workshops to make a half- or full-day training itinerary.
Main Character Energy
Workshop: 60-90 min, includes activities
Pulled from Jeff’s New Manager’s Playbook half-day workshop, this session focuses on running an effective team and building relationships with leadership.
On the team side: giving and receiving feedback, fast idea generation, prioritizing work with an impact/effort matrix, and knowing when to let go of work.
On the relationship side: building credibility with your boss, a framework for the conversations that actually matter, how to build influence, and how to make a business case a non-marketer boss will actually buy.
It works for anyone managing people or managing up.
Format: Interactive workshop delivered onsite or via Zoom, by arrangement
Ideal for: First-time or new managers looking to improve their leadership, team-building, and organizational relationship skills. Can be paired with other workshops to make a half- or full-day training itinerary.
Delivery Options
Workshops can be delivered:
- In person
- Virtual
- As conference sessions
- As team retreats
- Customized for your organization
Each session can be adapted to audience size, industry context, and time constraints.
Interested?
Email: jeff@jeffebbing.com
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Reviews
David Steiman, Director of Marketing, Pasadena City College
No one really teaches you how to be a manager. Being great at your job is one thing, but leading a team, especially a creative one, requires an entirely different skill set. That’s why Jeff’s insights were so valuable to me in my role as our campus’ marketing and communications lead.
From practical reminders like using the feedback sandwich, recognizing individual contributions, and focusing critiques on the project, rather than the personality – to innovative tools like his Impact/Effect Matrix for prioritizing projects, Jeff provided both perspective and actionable advice. I walked away feeling more confident, energized, and better equipped to lead my team effectively.
Luis Landeros, Creative Director, Arizona Western College
Man, Jeff’s workshop was honestly a real game changer. He shared everything openly with no holding back, no weird corporate jargon, and just honest, hard-won advice from his own journey, which is really easy to connect with.
I like learning about the impact of giving constructive feedback while still being authentic, without being too negative.
You can start applying what you learned right away.
Valerie Zahorski Schmidt, Director of Marketing and Community Relations, North Iowa Area Community College
Jeff’s workshop was the perfect mix of informative, educational, and entertaining. He shared practical insights that truly hit home for anyone working in college marketing. I left feeling inspired, better equipped, and re-energized.
Marissa Dibba, Digital Marketing Manager, Hennepin Technical College
Jeff ‘s workshop was an outstanding session for anyone leading marketing at a two-year community or technical college. The impact-effort matrix really stood out—it reminded me of lean marketing principles, stopping “random acts of marketing,” and focusing on growth gears. The role-playing exercises were especially powerful, helping us step into the roles of others across the college and reminding me to lead with empathy, avoid starting with “no,” and always assume positive intent.
There was so much valuable content packed into the presentation, supported by engaging discussions and a fantastic group of peers. I left feeling energized, inspired, and ready to apply what I learned back on campus.
Christine Eason, Marketing Manager, St Louis Community College
Jeff understands the role of the community college marketing communicator, as well as the environment within which they must not only function, but thrive. He approaches topics with humor and grace.
Reviews
Chris Rapozo, AVP Marketing Strategy, Stamats
I’ve gotten tremendous value from Jeff’s GPT on SMART goal setting. It’s a perfect example of how Jeff blends creativity with practical tools that help professionals and teams succeed.
Jeff is the kind of leader who not only knows the way, but also shares it generously with others.
