Hi. I’m Jeff.
I’m Jeff Ebbing, Director of Marketing and Communications at Southeastern Community College — and yes, the Marketing Guy behind this site.
I’ve worked in higher ed marketing for over 20 years, building strategy and creative that moves the needle — even with small teams, limited budgets, and leadership that doesn’t always understand the role marketing can play.
At SCC, I’ve transformed my role from short-order cook, to master chef. I lead institutional brand strategy, recruitment campaigns, cross-campus communications, and more. I’ve spearheaded website overhauls, CRM adoption, enrollment turnarounds, legislative messaging, crisis response, and more.
My work has earned national and regional recognition from the National Council for Marketing and Public Relations (NCMPR), where I served as national president in 2022–23.
But I’m not just here to list wins. I’ve also been the solo department, the short-order content cook, and the one building the case for marketing from scratch. That experience shapes everything I share here.
Where you’ve seen me present
Catch me on these podcasts
Read my work here
Current & past leadership roles
I served as 2022-23 president of the Board of Directors for the National Council for Marketing and Public Relations (NCMPR), where I led an organization of 1600+ members, comprising half of all community college marketing departments in the country.
I chair the statewide marketing leadership group for Community Colleges for Iowa and lead SCC’s strategic partnership campaigns with regional healthcare systems, workforce partners, and private colleges.
Jeff Ebbing, Higher Ed Marketing Guy 