Most mid-level managers are handed a job description, a stack of tasks, and told to figure it out.
No one teaches you how to move from tactician to trusted advisor — but that’s the leap that changes everything.
How It works
This site is for you if you want to:
You won’t find silver bullets here. But you will find lessons I’ve learned (often the hard way), tools that save time, and ideas that help you think, reset, and enjoy the work you do.
This site is part strategy lab, part soapbox, part therapy project. It’s chock-full of real-world problem-solving, fun aha moments, and practical tools to help marcomms pros do better work, earn trust, and make an impact.
Fill the Space
Break the bad habits that allow others to treat you like the college’s short-order marketing cook
Build Your Own Toolbox
Learn the strategies, tactics, and tools that enable you to do work that matters
Coach A High-Performing Team
Coach high performers to set and achieve their own goals (and help you achieve yours, too)
Plan and Manage Projects
Keep ahead of your projects to maintain your sanity, lead with more clarity, and kick the chaos to the curb
My Pain = your gain
Been There, Done That
With over two decades of experience, Jeff started out as a one-person shop and slowly built a rock star team by focusing on one goal: ensure the marketing function serves the institution. … building on the incremental wins (and learning from plenty of losses).
He’s always got an eye on the currents of marcomms teams in community colleges across the country.
Good chance if he hasn’t lived it, he’ s a zoom call away from someone who has.
Where you’ve seen me
What “they” are saying…
Person testimonial 1
SARAH MITCHELL, Marketing Manager
Person testimonial 2
James Anderson, Project Manager
Person testimonial 3
Emily Baker, Marketing Coordinator
Stories & Lessons
I’ve learned a few things over the years.
Read about some of my most profound experiences right here.
Training & Resourses
Care to Level Up?
New Director Bootcamp
Unlock your full potential with our “Master Class” – an intensive, deep-dive course designed to take your skills and knowledge to the next level.
Duration
The Master Class is an intensive 8-week program.
Availability
This course is offered twice a year, in the spring and fall.
Options
Depending on your learning preferences, you can enroll in the Master Class with Solo, Partner, or Group subscriptions. Partner subscriptions allow you and a colleague to join, and Group subscriptions are designed for teams or organizations seeking a shared learning experience.
GPTs that actually help you
Stay ahead in your career with this program, designed to provide ongoing learning opportunities and keep your skills relevant in today’s ever-changing job market.
Duration
Continued Education courses are short modules, typically ranging from 2 to 4 weeks each.
Availability
We offer multiple Continued Education courses throughout the year, allowing you to choose the ones that align with your goals and interests.
Options
The Continued Education program is available with Solo, allowing individual learners to pick and choose courses, ensuring flexibility.
Jeff Ebbing, Higher Ed Marketing Guy 