Most higher ed marketers are handed a job description, a stack of tasks, and told to figure it out.

No one teaches you how to move from tactician to trusted advisor — but that’s the leap that changes everything.

I’m Jeff Ebbing, Director of Marketing and Communications at Southeastern Community College — aka the Marketing Guy. I’ve spent 20+ years in the trenches of community college marketing: building campaigns that deliver, helping leadership see marketing as strategy, and figuring out how to lead when you don’t always have the title, time, or resources.

I created this site for the people doing the work: the marcomms pros trying to lead from the middle, build trust in a system that doesn’t always make it easy, and turn the chaos into something that actually works.

You won’t find silver bullets here. But you will find lessons I’ve learned (often the hard way), tools that save time, and ideas that help you think, reset, and enjoy the work you do.

This site is part strategy lab, part soapbox, part therapy project. It’s chock-full of real-world problem-solving, fun aha moments, and practical tools to help marcomms pros do better work, earn trust, and make an impact.

What you’ll find here:

• Ideas for leading without burning out
• Tools to help your team work faster and smarter
• Tips for getting buy-in, building credibility, and making your case with data
• Ways to rethink your role — and grow your career while doing good work

This site is for you if you want to:

• Finally act on the smart strategies and cool tech tools you keep reading about
• Break the cycle of being treated like your college’s short-order marketing cook
• Regain your sanity and lead with more clarity and less chaos

I love building and road-testing real-world frameworks that help you:

• Shift from tactical to strategic work
• Build credibility and influence
• Lead high-performing teams and coach up-n-comers
• Use AI to save time and have better ideas

Let’s work together:

• New(ish) Marketer Bootcamp Workshop
• Conference presentations & talks on marcomms topics
• Custom GPT development
• Special projects – leadership, marketing planning, staff development

Here’s a thing I wrote:

Where you’ve seen me

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Don’t worry. I won’t sell your data or spam you. I’m not that smart and I definitely don’t have that kind of time.