It’s Time to Grow
Learn to lead AND keep your sanity with skills you need to succeed.
Grow your team’s judgment, communication, and leadership capacity without hype or shortcuts.
Most marcomms professionals don’t struggle because they lack intelligence or initiative.
They struggle because they lack shared frameworks, confident judgment, and confidence under pressure, especially inside higher ed institutions that don’t always reward clarity or pushback.
Here’s how to learn to think better together, make stronger decisions, and operate with credibility inside the realities of higher-ed politics, stakeholders, and limited resources.
Do you need help with:
- Establishing credibility to move past order-taker status and become a strategic partner?
- Aligning your team strengths with your marcomms strategy to become more effective?
- Set meaningful, realistic goals that help you build real skills for future impact?
- Adopting no-nonsense AI tools that actually make a difference in your day-to-day work?
- Leaning into leadership opportunities
I got you.
Check out my workshop modules and custom training sessions.
New Manager’s Playbook
Are you new to your marcomms manager role?
Are you looking to step into marcomms leadership?
Or are you an experienced marcomms manager who direly needs help figuring out how to right the ship?
Great. I’ll teach you the non-negotiables to be successful in this customizable workshop.
This workshop:
- helps you move past “order-taker” status
- strengthens cross-campus relationships
- improves decision confidence
- turns data into better stories
- focuses career growth on actual impact
What this won’t do:
- turn you into a copywriter
- teach SEO or digital ads
- promise you’ll “go viral”
What this will do:
- give you real frameworks you can use on Monday
- decrease confusion and flip uncertainty into clarity
It’s built in a module format and includes real-world examples and practical exercises to help you put what you learn to work for you right away.
Includes a workshop toolkit and resource deck to continue your learning after we finish.
Modules are 2 hours each and can be delivered individually or as a series. Content is tailored to suit.
Workshop Outcomes
- practical, discussion-centered learning
- examples from real marcomms work
- frameworks you can reuse
- team alignment around language and priorities
- confidence to manage up and across teams
Reviews
David Steiman, Director of Marketing, Pasadena City College
No one really teaches you how to be a manager. Being great at your job is one thing, but leading a team, especially a creative one, requires an entirely different skill set. That’s why Jeff’s insights were so valuable to me in my role as our campus’ marketing and communications lead.
From practical reminders like using the feedback sandwich, recognizing individual contributions, and focusing critiques on the project, rather than the personality – to innovative tools like his Impact/Effect Matrix for prioritizing projects, Jeff provided both perspective and actionable advice. I walked away feeling more confident, energized, and better equipped to lead my team effectively.
Luis Landeros, Creative Director, Arizona Western College
Man, Jeff’s workshop was honestly a real game changer. He shared everything openly with no holding back, no weird corporate jargon, and just honest, hard-won advice from his own journey, which is really easy to connect with.
I like learning about the impact of giving constructive feedback while still being authentic, without being too negative.
You can start applying what you learned right away.
Valerie Zahorski Schmidt, Director of Marketing and Community Relations, North Iowa Area Community College
Jeff’s workshop was the perfect mix of informative, educational, and entertaining. He shared practical insights that truly hit home for anyone working in college marketing. I left feeling inspired, better equipped, and re-energized.
Marissa Dibba, Digital Marketing Manager, Hennepin Technical College
Jeff ‘s workshop was an outstanding session for anyone leading marketing at a two-year community or technical college. The impact-effort matrix really stood out—it reminded me of lean marketing principles, stopping “random acts of marketing,” and focusing on growth gears. The role-playing exercises were especially powerful, helping us step into the roles of others across the college and reminding me to lead with empathy, avoid starting with “no,” and always assume positive intent.
There was so much valuable content packed into the presentation, supported by engaging discussions and a fantastic group of peers. I left feeling energized, inspired, and ready to apply what I learned back on campus.
Christine Eason, Marketing Manager, St Louis Community College
Jeff understands the role of the community college marketing communicator, as well as the environment within which they must not only function, but thrive. He approaches topics with humor and grace.
How to Book a Workshop
Workshops can be delivered:
- in-person
- virtually
- as part of a conference or retreat
- customized to your team size and focus
Reach out to me to get started.
Reviews
Chris Rapozo, AVP Marketing Strategy, Stamats
I’ve gotten tremendous value from Jeff’s GPT on SMART goal setting. It’s a perfect example of how Jeff blends creativity with practical tools that help professionals and teams succeed.
Jeff is the kind of leader who not only knows the way, but also shares it generously with others.
Jeff Ebbing, Higher Ed Marketing Guy 