Thanks for attending WTF?! – Why’d This Fail?!
You showed up, leaned in, and you only checked your phone like three times during my session. Nice!
Look at you being all smart and investing in your professional development! Being interested in sessions like this is exactly how real change starts.
I threw a lot at you during our time together. That’s why I created this handy-dandy Project Friction Checklist so you can actually remember how to use this approach IRL.
It’s got everything you need to troubleshoot challenges in your project and workload so you can keep things from going off the rails.
Whether you’re creating, coordinating, or executing projects, this little guy is designed to help you go from “good idea” to “that was absolutely amazing!”
Download it, save it, print it, share it.
But most of all, USE THE GODDAMN THING!
Here’s your checklist:
Oh! And when you do use it, I’d love to hear how it worked for you.
Want to Level Up? Like REALLY Level Up?

Level Up in Six Weeks
A 6-week working lab for marcomms leaders who are done executing other people’s priorities.
Most marcomms leaders aren’t stuck because the work is too hard. They’re stuck because the role was never designed to be strategic. The Accelerator is built around fixing that structure.
You bring real challenges from your institution. Together we work through a structured process to identify and tackle the challenge with the biggest impact and build a plan to move it forward.
Fall Cohort:
- 6 week workshop, then monthly check-ins
- January & February
- Max 4 participants
- Create real solutions to your real challenges